The dilemma of life extension and anti-aging: Rebranding in order to Escape the Stigma

Branding Issues for Life Extension and Anti Aging
Steve Hill has written a great article. Just a little something:

The life extension community has a bad reputation of making many promises but not delivering. \”Despite decades of research there are no effective treatments against aging.\”

George Church recently stated that it is possible to extend the life of mice and worms. There is a human trial using plasma dilution underway and a second one coming up later this year.

In 2022 it seems strange that some biotech companies who are interested in addressing the issue of aging still claim that they aren’t. Cellular rejuvenation is the latest buzzword, and an attempt to rebrand anti-aging and avoid the stigma.


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